Showing posts with label Times Square. Show all posts
Showing posts with label Times Square. Show all posts

Friday, April 22, 2022

Suez Comes to Broadway

 Motion Picture Herald, October 22, 1938:

"Experienced in handling tremendous crowds, New York City's 5886-seat Roxy Theatre keeps on call extra ushers, cashiers, doormen for emergencies.

But even the Roxy's elaborate plans were inadequate when the 20th Century Fox hit 'Suez' in its world premier run, blasted 'In Old Chicago' sensational records." 



"The waiting line a half-hour before the New York Roxy doors opened. 3,089 people stretched along 50th Street a quarter of a mile."




"Usually four boxoffices are sufficient for the biggest attractions. But even the Roxy's full battery of six boxoffices (largest in the world) were swamped." 


"Every one of the Roxy's 5,886 seats is filled and more than 500, under Capt. Walter  Darrah's watchful eye wait in the Rotunda."



"Waiting line breaks through, fills huge Roxy rotunda."




Hundreds stand in back of orchestra hopefully waiting for a seat. They are lucky. This, their fifth wait, is their last." 






Theatre Talks-Roxy





Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.
The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently seeking funding for “Editing & Formatting” the first three volumes of the Brooklyn Theatre Index, 3rd Edition









Friday, January 28, 2022

Tallest on Broadway

 Motion Picture Herald, November 10, 1951:




"Really, the tallest and most spectacular figure ever built on Broadway. The principal character in this great display for 'Ten Tall Men' at the Victoria theatre, is sixty-five feet high, and surrounded with colorful--and expensive--art work." 









Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.
The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently seeking funding for “Editing & Formatting” the first three volumes of the Brooklyn Theatre Index, 3rd Edition





Monday, October 25, 2021

Zombies Over Broadway

 Motion Picture Herald, August 6, 1932:




"Broadway exploitation of 1932. View of the Rivoli theatre in New York during the current run of  United Artists' super-shocker  'White Zombie,' showing the platform erected above the marquee, with the performers who enacted scenes expressive of the theme of the picture, while the opposite side of Broadway is jammed."




White Zombie (IMDb)

White Zombie (Rotten Tomatoes)




Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.
The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently seeking funding for “Editing & Formatting” the first three volumes of the Brooklyn Theatre Index, 3rd Edition

Friday, November 3, 2017

Flashing Eyes in a Giant Karloff

Universal Weekly, January  21, 1933:


"The Mummy took New York by Storm."


"Bob Sisk and Terry Turner of RKO, realizing the big box-office possibilities of the picture, gave it a very flashy front. The display reached from the side-walk to the very top of the Mayfair Theatre building.

"The giant banner and the solid wall display built over the top of the marquee were carried out in weird colors with yellows, greens and purples predominating.

"Two massive heads of Karloff were set in front of the wall display. The eyes were cut out and pasted over with glazed cloth. Dimmer light attachments were hooked up to these eyes  and flashed them up and down with stunning effect. Because of the nature of the Karloff make-up in this picture, theeye display held everyone's attention."




Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

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Monday, October 30, 2017

Broadway Points to Paramount

Motion Picture Herald, October 3, 1953:




Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Friday, August 18, 2017

Space Aliens Safely Sealed Against Attack!

Motion Picture Herald, September 5, 1953:


"'Speed' Kroman, manager of the Mayfair theatre, on Broadway, in cooperation with Paramount, arranged this crowd-stopping exploitation stunt for 'War of the Worlds' --with space girls, safely sealed in cellophane containers against attack."

War of the Worlds

Mayfair Theatre


Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Friday, July 7, 2017

The Film on Broadway Today

Motion Picture Herald, February 5, 1938:

"Two new photographs of the fabulous street of the theatre and part of its immediate environs, with the available motion picture establishments numbered for readier identification." 

"Looking Down Broadway:"




















"Looking Up Seventh Avenue:"


















Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Monday, May 8, 2017

The Biggest Sign on Broadway

Motion Picture Herald, October 6, 1951:


"Biggest sign on Broadway is for 'The Day the Earth Stood Still,' 20th Century-Fox's crowd-drawing  science fiction drama backed by a mammoth $15,000 exhibitor exploitation contest across the nation."

The Day the Earth Stood Still


Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Wednesday, July 22, 2015

Thundering Roaringly at the Crossroads of the World

Original taglines for "Devil Tiger": 

Asia's Fiercest Beasts Clash in Mortal Combat! 

Hitherto Unwitnessed by Any Living Man!


Motion Picture Herald, February 17, 1934:


"Behind the two-year period opening day record of the Rialto theatre at the first showing of 'Devil Tiger' is a story of circus showmanship that succeeded in penetrating the New York public's motion picture consciousness in myriad ways, a publicity campaign that at least in large part is as adaptable to the lesser situations as it was to New York's Broadway.  

"The result was attested by the establishment of a Rialto top attendance mark for two years when the production first was shown last Wednesday and by the largest ticket figure since the house reopened under its new policy.

"The picture was circused in a big way. Every exploitation and publicity angles was employed to put the picture over; newspaper, radio, huge signs, and posters, window-displays and auto-truck  banners."




Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.



He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy.

Friday, June 20, 2014

Theatre Talks 2014-15

Need a special presentation for your organization?  Cezar Del Valle has created a series of popular illustrated talks ideal for historical societies, libraries, senior centers, etc.

Digital Projector is Needed

Mindful of the budgetary constraints facing most non-profits, Del Valle is willing to discuss fees. 

Chatting with the audience before his talk at the Brooklyn Collection, Central library.

MatinĂ©e Memories:
The most popular and requested talk covers not only the historical and architectural development of the "neighborhood" movie house, but also the role it played during the Great Depression, World War II and the Cold War. Various stage novelties such as Bank Night, Dish Night, Crooner Contests, dance competitions and beauty pageants are also discussed.

This talk can be customized to feature a particular region.

Movie Palace Grandeur:
During the "Golden Age of Hollywood", the major studios constructed large scale movie palaces of extraordinary architectural beauty. Audiences could escape into a fantasy world beyond their wildest dreams of luxury and gilded glamor. 
This presentation highlights the largest and most opulent of these theatres.

The talk can be customized to feature Art Deco.

Times Square:
The world renowned center of New York entertainment, from the summit of its celebrity to the district's eventual decline and current controversial "revitalization."
Featuring a colorful cast of characters, the talk showcases the famous sites that were once part of the "Great White Way."

Coney Island:
Del Valle invites you to Brooklyn's "Sodom by the Sea" where Gary Grant walked on stilts, Harpo Marx made his stage debut and where the music halls ran early & late.

Other talks are available on legitimate theatres and also vaudeville.

For additional information and reviews visit our Theatre Talks website. 

Photo copyright Betty Sword, all rights reserved. 

Cezar Del Valle is the author of the Brooklyn Theatre Index, chosen 2010 Best Book of the Year by the Theatre Historical Society.

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Wednesday, April 20, 2011

Schmap New York Guide

A photo of my 2007 Times Square walk for the Brooklyn Center appears on the completely reformatted and overhauled real-time Schmap New York City Guide.


It shows the tour outside the Ambassador Theatre, 219 West 49th Street, where I talked about the various show places along the block. As with all my tours, the walk documented by Betty Blade.

It had long been my wish to do a Times Square walk for the Brooklyn Center for the Urban Environment. After finally getting the okay, I begun to rehearse, going over and over the congested streets, checking notes, editing my history, trying to trim everything to a two-hour format.



The walk started on West 47th at the Actors Temple, Congregation Ezrath Israel, where Rabbi/Cantor Jill Hausman kindly consented to give us a tour of the historic synagogue. Stain glass and plagues paid homage to the show biz greats who had worshiped there: the Ritz Brothers, Sophie Tucker, Joe E. Lewis, Smith & Dale, Jack Benny and so many others. It was an excellent introduction to a Times Square walk.


Timing on a new walk is always a bit problematic. A tour can never be totally worked out until afterwards. Than you can trim, hone and fine tune it for the next time. Still everything went smoothly until finally reaching the Cross Roads of the World where the crowded streets became hard to navigate. Trying to find a place to stand while giving a bit of history. Trying to talk over the noise of streets. Always trying to hide any difficulties from the tour-goers.

As with earlier walks, I had worked out several alternatives and started to improvise as we made our way to the corner of 43 rd Street and the end of the tour. However at the very heart of Times Square a stage had been set-up and a band started to play. Making a detour down 43rd Street, I ended with the Paramount, Lyceum and Olympia Theatres. It had gone almost an hour overtime. Still everyone enjoyed the walk and those you had to leave a bit early left with positive comments. Twice afterwards I ran into people who had been on the tour. They told me how much they enjoyed it. Apparently no one saw the tour guide sweat.