Tuesday, June 22, 2021

Pre-historic Ballyhoo in Louisville

 

Photographic Archives, Ekstrom Library, University of Louisville



Showmen's  Trade Review, April 13, 1940:
"Louisville, Ky.--A special pre-release premiere of Hal Roach's 'One Million B. C.' was held here last week, with Victor Mature, star of the picture, making a personal appearance." 

 

Showmen's Trade Review, June 8, 1940:

 


"When the recent world premiere of Hal Roach's United Artists release, 'One Million B. C.,' took place at Loew's Theatre, Louisville, Ky., one of the highlights of the campaign was this ballyhoo truck which traversed the entire city. 

The specially constructed pre-historic animal attracted plenty of attention, as did also the young man and woman attired in costumes similar to those worn by characters in the picture."
 

 One Million B. C.

 

 

 

Since 1997 theatre historian,  Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.
The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently seeking funding for “Editing & Formatting” the first three volumes of the Brooklyn Theatre Index, 3rd Edition

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