Wednesday, September 6, 2017

Prehistoric Monsters Live in New Orleans at the Joy

Motion Picture Herald, December 25, 1948:

"E. A. McKenna is manager of the new Joy theatre in New Orleans, a modern, first-run theatre where showmanship was displayed in the exploitation of Film Classic's 'Unknown Island'."

"Exploitation trailers such as this may be new in New Orleans, at any rate, this one stopped the holiday shoppers on crowded streets."

"Prehistoric animals atop the marquee are 30 feet high. But not too difficult to build in any good sign-shop."

"Joy theatre marquee, largest in the South, is 110 feet long and every inch of it is usable display space for modern marquee letters in various sizes and colors. Sign faces busy Canal Street in downtown New Orleans."

Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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