Friday, November 3, 2017

Flashing Eyes in a Giant Karloff

Universal Weekly, January  21, 1933:


"The Mummy took New York by Storm."


"Bob Sisk and Terry Turner of RKO, realizing the big box-office possibilities of the picture, gave it a very flashy front. The display reached from the side-walk to the very top of the Mayfair Theatre building.

"The giant banner and the solid wall display built over the top of the marquee were carried out in weird colors with yellows, greens and purples predominating.

"Two massive heads of Karloff were set in front of the wall display. The eyes were cut out and pasted over with glazed cloth. Dimmer light attachments were hooked up to these eyes  and flashed them up and down with stunning effect. Because of the nature of the Karloff make-up in this picture, theeye display held everyone's attention."




Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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Monday, October 30, 2017

Broadway Points to Paramount

Motion Picture Herald, October 3, 1953:




Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Wednesday, September 6, 2017

Prehistoric Monsters Live in New Orleans at the Joy

Motion Picture Herald, December 25, 1948:

"E. A. McKenna is manager of the new Joy theatre in New Orleans, a modern, first-run theatre where showmanship was displayed in the exploitation of Film Classic's 'Unknown Island'."


"Exploitation trailers such as this may be new in New Orleans, at any rate, this one stopped the holiday shoppers on crowded streets."


"Prehistoric animals atop the marquee are 30 feet high. But not too difficult to build in any good sign-shop."



"Joy theatre marquee, largest in the South, is 110 feet long and every inch of it is usable display space for modern marquee letters in various sizes and colors. Sign faces busy Canal Street in downtown New Orleans."





Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Friday, August 18, 2017

Space Aliens Safely Sealed Against Attack!

Motion Picture Herald, September 5, 1953:


"'Speed' Kroman, manager of the Mayfair theatre, on Broadway, in cooperation with Paramount, arranged this crowd-stopping exploitation stunt for 'War of the Worlds' --with space girls, safely sealed in cellophane containers against attack."

War of the Worlds

Mayfair Theatre


Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Friday, July 7, 2017

The Film on Broadway Today

Motion Picture Herald, February 5, 1938:

"Two new photographs of the fabulous street of the theatre and part of its immediate environs, with the available motion picture establishments numbered for readier identification." 

"Looking Down Broadway:"




















"Looking Up Seventh Avenue:"


















Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Monday, May 8, 2017

The Biggest Sign on Broadway

Motion Picture Herald, October 6, 1951:


"Biggest sign on Broadway is for 'The Day the Earth Stood Still,' 20th Century-Fox's crowd-drawing  science fiction drama backed by a mammoth $15,000 exhibitor exploitation contest across the nation."

The Day the Earth Stood Still


Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Tuesday, April 18, 2017

Swell Street Ballyhoo in Louisville

Showmen's Trade Review, June 8, 1940:





"When the recent world premiere of Hal Roach's United Artists release, 'One Million B. C.,' took place at Loew's Theatre, Louisville, Ky., one of the highlights of the campaign was this ballyhoo truck which traversed the entire city. The specially constructed pre-historic animal attracted plenty of attention, as did also the young man and woman attired in costumes similar to those worn by characters in the picture."

One Million B. C.

Loew's Louisville Palace








Since 1996, “legendary theatre historian”, Cezar Del Valle has been conducting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom