Saturday, August 13, 2016

Ahab Hunting the White Whale in Downtown Los Angeles

Exhibitors Herald--World, October 18, 1930:



"The six large banners shown in the photograph above were used on the Warner Brothers Downtown theatre in Los Angeles with striking box office success. They were visible for several blocks. At the time this picture was taken lines converged from two streets to the ticket office. The film exploited was the Warner production, 'Moby Dick,' with John Barrymore."


Moby Dick

Warner Brothers Theatre





Legendary theatre historian, Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.


Selling  on Etsy and Amazon

Tuesday, July 5, 2016

Crazed by Woman's Beauty, Kong Plays Dallas

Motion Picture Herald, April 9, 1938:


"For the reissue of 'King Kong' at the Capitol Theatre, Dallas, Tex., Louie Charninsky came through with one of his usual eye-arresting fronts. Below giant cutouts were scene stills and that is Louie standing at left of display."





Legendary theatre historian, Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

Monday, May 9, 2016

The Devil Plays Brooklyn

The Moving Picture Weekly, November 6, 1920:

From a two-page ad for The Devil's Passkey


"When they played "The Devil's Passkey" out in Brooklyn, New York City, in the theatre on Stone Avenue, they almost had to call out the reserves, so great were the crowds collecting in front of the house eagerly waiting to get in.

"And those crowds were not disappointed in what they witnessed once the performance started, and incidentally the management benefitted considerably from a financial standpoint."  

Marquee of the New Singer Theatre can be seen in the darkness to the left.

The former theatres in 2013 (photo by Ken Roe):



Legendary theatre historian, Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon

Monday, April 25, 2016

What Did You Say Was Playing at the Music Hall?

Showmen's Trade Review, May 31, 1947: 




"What did you say was playing? Whoever asked that question (unless he was blind) should be whisked off to the padded cell. For it is readily apparent, judging from the photo above, that nearly every available inch of the facade of the downtown Music Hall in Los Angeles was utilized for this large and striking front on United Artists' 'The Macomber Affair'  

"The fluorescent letters of the 20x40--foot banner shone brightly at night as well as in daytime, according to Cliff Giesseman, general manager of the four Music Hall theaters. Additional banners were suspended beneath the marquee.

"Bet  Gregory Peck never dreamed, back in his 1939 New York World's Fair days, that his name would appear so many times on one theatre front!"

Music Hall




Legendary theatre historian, Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.
Selling  on Etsy and Amazon

Wednesday, February 10, 2016

Tarzan Swings Into Rochester

Motion Picture Herald, February 28, 1948:



"Double Tarzan Treat, promoted by Lester Pollock, at Loew's Rochester theatre, where plenty of kids who remember and plenty more who have never seen the Jungle Hero, will be giving that Tarzan yell. Unusual lobby display, above, for a double return date in a first-string theatre." 



Elmo Lincoln, the screen's first Tarzan, appears as a circus roustabout in Tarzan's New York Adventure Gordon Griffith plays Tarzan as a boy before Lincoln's appearance as the adult "Lord of the Jungle.")


Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing the third edition of the Brooklyn Theatre Index, Volume I.


Now selling on Etsy and Amazon

Monday, January 4, 2016

Theatre Talks and Walks 2016

Currently accepting bookings for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc.

Details for independent walks will be posted in the New Year.



January 8, 2012 walking tour of the Yiddish Rialto for the
Greenwich Village Society for Historic Preservation.
 (Photo copyright Betty Sword, all rights reserved)



May 18, 2014 Bowery Walking Tour
for the Lower East Side Preservation Initiative.

(Photo copyright Betty Sword, all rights reserved)



Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing the third edition of the Brooklyn Theatre Index, Volume I.


Now selling on Etsy and Amazon