Monday, May 8, 2017

The Biggest Sign on Broadway

Motion Picture Herald, October 6, 1951:


"Biggest sign on Broadway is for 'The Day the Earth Stood Still,' 20th Century-Fox's crowd-drawing  science fiction drama backed by a mammoth $15,000 exhibitor exploitation contest across the nation."

The Day the Earth Stood Still


Since 1996, “legendary theatre historian”, Cezar Del Valle has been presenting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Tuesday, April 18, 2017

Swell Street Ballyhoo in Louisville

Showmen's Trade Review, June 8, 1940:





"When the recent world premiere of Hal Roach's United Artists release, 'One Million B. C.,' took place at Loew's Theatre, Louisville, Ky., one of the highlights of the campaign was this ballyhoo truck which traversed the entire city. The specially constructed pre-historic animal attracted plenty of attention, as did also the young man and woman attired in costumes similar to those worn by characters in the picture."

One Million B. C.

Loew's Louisville Palace








Since 1996, “legendary theatre historian”, Cezar Del Valle has been conducting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Tuesday, March 21, 2017

What's Playing at the White House?

Motion Picture Herald, February 6, 1932:









"Four six-sheets, two three-sheets, seven one sheets, two sets of 11 x 14 lobby photos, and in addition a Western 'Main Street' back drop type painting, with cowboy in full regalia, were used to ballyhoo 'Cyclone Kid' by Otto Meister, manager of the White House Theatre, Milwaukee, Wis. 

It certainly was a 'picturesque' front and one that would make any posterman register a wide smile. Meister also gave out Buzz Barton buttons to every child who brought a grown-up.    

Box-Office returns were most satisfactory."

The Wonder Boy of Westerns

Lost Cowboy Westerns 

The White House



Since 1996, “legendary theatre historian”, Cezar Del Valle has been conducting a popular series of theatre talks and walks. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom






Sunday, March 5, 2017

Mickey Divides Marquee with Cagney in Syracuse

Motion Picture Herald, April 23,1932:


"Patrons of the Strand Theatre, Syracuse, N. Y., like the Mickey Mouse shorts, and the management doesn't hesitate to let them know the name of the current offering. Note by the photo that Mickey divided marquee and sidewalk space with  the feature."

Taxi

The Naggers, a series of 18 film short films featuring Jack Norworth and Dorothy Adelphi as an arguing husband and wife in a variety of domestic settings.



Since 1996, “legendary theatre historian”, Cezar Del Valle has been conducting a popular series of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom






Saturday, February 4, 2017

Ride 'Em into Greenpoint Brooklyn Cowboy!!

Moving Picture World, July 11, 1925:

"The first hundred children in wild west suits got passes."



"That's one of the stunts Herman Whitman, of Keith's Greenpoint Theatre, Brooklyn,    N. Y., used to launch the first episode of The Fighting Ranger. He was liberal in his count, because so many showed up, and it does not pay to  disappoint the kiddies."

The Fighting Ranger

The Heyday of Theater in Greenpoint


Legendary theatre historian”, Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom



Tuesday, December 13, 2016

Grauman's "High and Dizzy"


Motion Picture News, July 31, 1920:





"Sid Grauman introduced some novel exploitation for 'High and Dizzy' when he played this picture at Grauman's theatre, Los Angeles, recently. A photograph, fifteen feet in height nicely framed, was placed over the lobby entrance, as shown in the above cut, giving Lloyd some personal billing seldom accorded to any star at the 'Million Dollar Cinema Temple.'"

The article still refers to the theatre by its original name Grauman's but by this date it was being advertised as the Million Dollar.

Million Dollar Theatre

High and Dizzy










Legendary theatre historian”, Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries, senior centers, etc.

He has also joined with Local Expeditions to present a series of walking tours.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

About Me

Goodreads

Medotcom

Wednesday, November 23, 2016

Local Expeditions

Theatre Talks has joined with Local Expeditions to present a series of walking tours.

The Yiddish Rialto,  Sundays, November 27, December 4, and  December 11


On East 4th Street, part of Theatre Talks "Jewish Rialto" tour for the Greenwich Village Society for Historic Preservation. January 8, 2012. Photo copyright Betty Sword, all rights reserved. 


The Downtown Brooklyn Cultural District, Saturdays December 3, December 10, December 17


The tour begins at the Brooklyn Academy of Music (in the background to the left) and following a circular route ends at the Theatre for a A New Audience’s Polonsky Shakespeare Center (right). Photo copyright Betty Sword, all rights reserved.



Legendary theatre historian, Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

Selling  on Etsy and Amazon