What Did You Say Was Playing at the Music Hall?

Showmen's Trade Review, May 31, 1947: 

"What did you say was playing? Whoever asked that question (unless he was blind) should be whisked off to the padded cell. For it is readily apparent, judging from the photo above, that nearly every available inch of the facade of the downtown Music Hall in Los Angeles was utilized for this large and striking front on United Artists' 'The Macomber Affair'  

"The fluorescent letters of the 20x40--foot banner shone brightly at night as well as in daytime, according to Cliff Giesseman, general manager of the four Music Hall theaters. Additional banners were suspended beneath the marquee.

"Bet  Gregory Peck never dreamed, back in his 1939 New York World's Fair days, that his name would appear so many times on one theatre front!"

Music Hall

Update:
Received an email from Los Angeles theatre historian Bill Counter:

"The theatre in question, however, isn't the Music Hall in Beverly Hills that you link to. We're downtown at 8th & Broadway at the Tower Theatre -- known at the time as the Music Hall.  I added the pic to my page: https://sites.google.com/site/downtownlosangelestheatres/tower"

Thanks Bill!

Legendary theatre historian, Cezar Del Valle is celebrating 20 years of theatre talks and walks, 1996-2016. Currently accepting bookings for historical societies, libraries , senior centers, etc.  Details of independent walks will be published this fall.

Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

Currently editing and updating the third edition of the Brooklyn Theatre Index, Volume I.

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