Yuletide photo of the Steel Pier in Motion Picture Herald, June 2, 1932:
" 'Twenty-five different attractions all for the price of one,' we can almost hear a member of Eddie Corcoran's staff bark in front of the box office at the Steel Pier, that famous amusement enterprise on the boardwalk at Atlantic City, N. J.
"You will recall that Corcoran used to put over exploitation campaigns for Keith's in Philadelphia; now he is acting as publicity director for the Steel Pier, where he not only sells pictures but a lot of other attractions, all for one admission. The above photo shows the front."
"You will recall that Corcoran used to put over exploitation campaigns for Keith's in Philadelphia; now he is acting as publicity director for the Steel Pier, where he not only sells pictures but a lot of other attractions, all for one admission. The above photo shows the front."
Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
Currently editing the third edition of the Brooklyn Theatre Index, Volume I.
He is available for theatre talks and walks in 2016: historical societies, libraries, senior centers, etc
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