Wednesday, July 22, 2015

Thundering Roaringly at the Crossroads of the World

Original taglines for "Devil Tiger": 

Asia's Fiercest Beasts Clash in Mortal Combat! 

Hitherto Unwitnessed by Any Living Man!

Motion Picture Herald, February 17, 1934:

"Behind the two-year period opening day record of the Rialto theatre at the first showing of 'Devil Tiger' is a story of circus showmanship that succeeded in penetrating the New York public's motion picture consciousness in myriad ways, a publicity campaign that at least in large part is as adaptable to the lesser situations as it was to New York's Broadway.  

"The result was attested by the establishment of a Rialto top attendance mark for two years when the production first was shown last Wednesday and by the largest ticket figure since the house reopened under its new policy.

"The picture was circused in a big way. Every exploitation and publicity angles was employed to put the picture over; newspaper, radio, huge signs, and posters, window-displays and auto-truck  banners."

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc

Now selling “vintage” on Etsy.

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