Original taglines for Walt Disney's "Snow White and The Seven Dwarfs" (1937):
Motion Picture Herald, March 11, 1939:
"Reported as a first time that such neon lighting had been used locally for a theatre, was front created by Gregory E. Georgoussy, RKO manager for the Near East, to exploit opening of 'Snow White" at the Diana Theatre in Cairo.
"Sign which measured 38 feet in height by 26 feet in width attracted considerable attention and could be seen from blocks distant."
Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two volumes chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014.
He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc.
New selling vintage on Etsy