Monday, March 16, 2015

The Daltons Ride Into Vancouver

(publicity tagline) 

 Showmen's Trade Review, March 16, 1946:

 "Remember the good old days when theatre facades were completely covered with special fronts for such pictures as 'Ten Nights in a Barroom,' 'The Covered Wagon,' 'The Iron Horse,' and other spectacular films?

"Not since the war started, at least, have theatremen been able to get back  to this old fashioned circus-like showmanship. But one of the postwar leaders in utilizing it once again is the management of the Plaza Theatre, Vancouver, Canada, who devised the eye-catching front shown above on Universal's 'The Dalton's Ride Again.' 

"Perhaps you, too, will be using such a front once again." 

Cezar Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres. The first two volumes chosen 2010 OUTSTANDING BOOK OF THE YEAR by the Theatre Historical Society. Final volume published in September 2014. 

He is available for theatre talks and walks in 2015: historical societies, libraries, senior centers, etc.

New selling vintage on Etsy.

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